Behaviour change doesn't happen by accident. It takes strategic, culturally rooted messaging that meets people where they are.
BCC in PODCASTS.
From community radios in remote villages to digital campaigns in urban centres, we craft messages that resonate, educate, and inspire action on the issues that matter most.
Vitu Kwa Ground
Focused on citizen rights and duties, social accountability, service delivery, elections and governance.
Using exposes, explainers, citizen voices and the "how-to" civic mini-classes, CASA media hopes to increase civic knowledge and constructive participation, reduce misinformation and improve citizen-duty bearer dialogues, in Kenya and beyond.
Voices at The Edge.
Using survivor-safe narratives, expert interviews, service-navigation segments, and myth-buster-conversations; we work with adolescents, caregivers, teachers, health and protection workers, and the community to emerge safer norms and behaviours, improve help-seeking (encourage survivors to step beyond the silence) strengthen referral pathways, and reduce tolerance for violence.
The WHY
Focused on economic inclusion, leadership, entrepreneurship, financial literacy and legal literacy. Using success stories, practical toolkits, mentorship dialogues and micro-lessons, Casa works with girls, women, women-led MSMEs, savings groups, mentors and allies to enhance agency and skills, build stronger woman networks, improve business resilience, and grow incomes.
Our Impact Areas.
Child Protection (We have specialised in creating safe environments through community education, awareness, and prevention campaigns).
GBV Prevention (Our activities are focused on addressing root causes and supporting survivors-through transformative messaging).
SRHR Education (We are empowering communities with information on sexual and reproductive health rights).
Civic Rights (We are building informed citizenry through rights-based education initiatives).
Need a BCC Campaign That Actually Works?
Whether you're launching a new health initiative, promoting civic engagement, or driving social change, CASA Media delivers messages that move the needle.